Conducting market and customer research to stay in touch with buyer needs and create clear, differentiated messaging that resonates with our target audience. Be the customer and product subject matter expert on pains and needs. Owning the core bill of materials including messaging framework, FAQ, and demos to enable our sales teams. Developing and executing the go-to-market plan for new product/feature releases collaborating across Engineering/Product, Marketing, Finance, Sales & Customer Success teams. Cross-functional collaboration across GTM teams regarding messaging and high-value solution assets. Demonstrating a strong ability to lead cross-functional teams to drive business and product results that measurably deliver company impact and pipeline. Bringing exceptional ability to drive key business objectives with data-driven, fact-based insights that lead to well-informed strategic plans, quick decision making, and impactful outcomes.