Mature and expand the adoption of testing and personalization projects along with the supporting technology Demonstrate a proven track record in developing testing and personalization strategies aligned with client business objectives Evaluate campaign effectiveness through report generation, insights provision, and iterative testing plan refinement Maintain thorough documentation of testing and personalization processes, continually seeking areas for optimization Oversee the configuration, administration, and operation of CRO platforms to support multi-channel campaigns Audit Adobe Target and Adobe Experience Platform (AEP) audiences to identify overlap, collision risk, and cross-activity conflicts impacting personalization experiences Analyze audience qualification and activation strategies across Adobe Target activities Develop scalable governance recommendations for audience creation, sharing, and experience prioritization across AEP and Adobe Target Define best practices for audience strategy with clear implementation examples Partner with stakeholders to align on intended audience experiences and recommend frameworks to improve personalization consistency