Lead competitive intelligence and market research, translating customer, competitor, and industry insights into differentiated positioning and strategic recommendations. Serve as the subject matter expert on competitive dynamics, buyer priorities, market trends, and AI innovations, translating insights into battlecards, executive briefs, and enablement programs that improve seller confidence and win rates. Develop portfolio-level competitive narratives and messaging that clearly articulate Outreach's differentiation. Lead cross-functional initiatives that strengthen Outreach's competitive position and improve GTM effectiveness. Influence Product, Marketing, Sales, Customer Success, and executive leaders on competitive priorities and market opportunities. Act as a trusted advisor to GTM leaders, using data-driven insights to shape go-to-market strategy, content investments, and positioning. Monitor market shifts, competitive moves, and AI trends to identify opportunities and risks that inform strategy. Represent Outreach with customers, analysts, and industry audiences as a leader in competitive strategy and market intelligence.