Lead strategic, cross-functional initiatives on behalf of the CMO that improve marketing effectiveness, customer experience, and business performance. Design, implement, and continuously optimize end-to-end business processes that span multiple functional organizations. Establish clear governance, ownership, operating cadences, success metrics, and accountability for initiatives with fragmented or unclear responsibilities. Bring operational discipline, automation, and AI-first methodologies to strategic initiatives, identifying opportunities to improve speed, quality, scalability, and decision-making. Partner closely with Marketing, Sales, Product, Customer Success, Revenue Operations, and other executive stakeholders to drive alignment and execution. Serve as the program leader for high-priority initiatives from concept through implementation, ensuring measurable business outcomes.