Own the analytical frameworks for tracking mobile marketing effectiveness, bridging platform-reported data, attribution data, MMP data, and internal truth. Design and maintain marketing analytics dashboards in Sigma/Tableau for performance, user quality, payback, and profitability. Conduct granular analysis on campaign, ad set, ad, and creative performance providing data-driven recommendations. Analyze mobile user cohorts to understand retention, monetization, payback, and LTV behaviors. Partner with marketing and finance to understand channel incrementality, profitability, and spend efficiency. Design, analyze, and interpret experiments to measure true channel incrementality and marketing lift. Provide analytical support for retargeting and audience strategy, improving segmentation to drive incremental value. Analyze how marketplace conditions influence acquisition efficiency to guide marketing execution. Translate complex analyses into clear recommendations on spend allocation, channel strategy, and growth investment. Stay current on mobile privacy and attribution landscape to maintain a competitive data science advantage.