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Principal Events Manager

🏢 Smartsheet📍 Remote📅 1 day ago💼 Full-time🌐 Remote

👥 Human review score

70%

Likelihood a person reads your application

📞 Interview rate

55%

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Free · no account needed

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About the role

Lead end-to-end execution of a global portfolio of Tier 1 and Tier 2 third-party and proprietary events, translating global strategy into detailed plans, timelines, and deliverables. Own planning and delivery of industry conferences, sponsorships, hosted experiences, and proprietary programs across regions, ensuring consistent, high-quality execution aligned to global standards. Partner cross-functionally with Product Marketing, Growth Marketing, Field Marketing, Content, Design, Sales, SDRs, and Marketing Operations. Drive event programs that generate measurable pipeline and customer engagement through meeting programs, lead capture, attendee journeys, and coordinated post-event follow-up. Manage execution of global sponsorship programs, ensuring fulfillment of contractual deliverables including booths, staffing plans, capture frameworks, speaking engagements, customer events, and executive activations. Oversee agencies and vendors responsible for production, logistics, shipping, and on-site delivery, ensuring seamless and on-brand event experiences. Manage event budgets, forecasting, and spend tracking to deliver programs efficiently and within approved investment levels. Lead project management across complex workstreams, driving alignment, accountability, and clear communication among stakeholders. Develop and maintain scalable processes, templates, and workflows that enable consistent global execution and improve operational efficiency. Provide day-to-day guidance and mentorship to event managers and coordinators, supporting prioritization, workload management, and professional development. Partner with Marketing Operations to track performance, measure pipeline influence, and deliver post-event reporting and insights. Continuously evaluate programs to improve attendee experience, operational rigor, and overall program effectiveness. Other duties as assigned

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