Develop and execute the global growth marketing strategy aligned to company growth objectives. Build annual and quarterly plans that drive pipeline, bookings, and revenue. Establish scalable demand generation programs across enterprise, commercial, and strategic account segments. Create a balanced investment strategy across demand, ABM, partner, field, web, and digital channels. Own marketing-sourced and marketing influenced pipeline goals. Forecast pipeline performance and communicate results to executive leadership. Continuously improve efficiency metrics including CAC, pipeline velocity, opportunity creation, and ROI. Partner with RevOps/Marketing Ops to ensure data quality, lead management, scoring, routing, and lifecycle processes support efficient growth. Drive a culture of experimentation, testing, and continuous optimization. Build and scale a sophisticated ABM program focused on large and global enterprises. Partner with Sales leadership on account selection, engagement strategies, and pipeline acceleration. Design personalized buying experiences for key accounts and buying committees. Align marketing investments to account-level revenue opportunities. Oversee integrated campaigns across paid media, content syndication, events, webinars, search, social, email, partnerships, and emerging channels. Develop full-funnel programs that support awareness, demand capture, pipeline creation, and deal acceleration. Leverage AI technologies to improve targeting, personalization, campaign performance, and productivity. Recruit, develop, lead, and retain exceptional marketing talent across growth marketing functions. Establish clear goals, accountability, and performance expectations. Foster a culture of collaboration, innovation, customer focus, and operational excellence. Be a strategic partner aligning with sales, RevOps/Marketing Ops, customer success, finance, and marketing. Help shape market expansion, segmentation, and go-to-market strategy.