Develop, build, and amplify referral relationships with tech partners, human capital management partners, benefit brokers, CPA's and financial advisors in the SMB space. Create and build strategic referral networks and partnerships focused on lead generation and new partnership opportunities. Proactively identify and resolve emerging issues and offer solutions by working cross-functionally with Sales, Product, Marketing, Legal and Finance. Collaborate with Partner Marketing to innovate and execute unique initiatives to promote partner sales (e.g, educational events, email, webinars, etc.). Work with partners to establish business goals and performance metrics (e.g., depth of sales pipeline and revenue generation) to develop and execute effective go-to-market strategies and demand-generation activities.