Senior Growth Marketing Manager, Global Strategic

Define and execute GTM programs for the Global Strategic segment Develop segment positioning, messaging, and targeting strategy in collaboration with product marketing Align with sales leadership on segment-specific priorities and approach Inform broader company segmentation and GTM strategy based on field insights Build 1:1 / 1:Few account-based marketing programs for Global Strategic segment Define ABM target account lists, engagement strategies, and buying committee mapping Partner with sales leadership on account selection and pipeline acceleration for key accounts Design personalized buying experiences and campaigns for priority accounts Own campaign planning and execution across channels to drive pipeline for the assigned segment Partner with marketing teams to develop and launch integrated campaigns aligned to segment strategy Measure campaign performance against pipeline and revenue targets Continuously test and optimize campaigns, leveraging AI and data to improve efficiency, effectiveness, and velocity Partner with sales leadership to define field marketing priorities and support strategy for the Global Strategic segment Collaborate with Field Marketing to execute integrated programs that drive pipeline Identify and prioritize field engagement opportunities that support segment growth Deliver segment-specific resources, insights, and support to field sales teams