Manage the day-to-day Women’s and Men’s organic social calendars. Publish, schedule, test, tag, link, and quality-check content across all social channels, including weekend posting. Ensure content is correctly formatted, approved, and optimized for each platform before publishing. Maintain publishing schedules, content calendars, cover images, thumbnails, links, and internal trackers. Occasionally write captions, Instagram Story copy, and other platform-specific social copy for select posts. Occasionally create, shoot, and edit TikToks, Reels, Stories, and other short-form social content. Support content shoots and organize raw footage, final assets, briefs, agreements, and approvals. Coordinate with the Content and Creative teams on asset requirements, timelines, edits, and final delivery. Identify gaps within the approved content calendar and flag executional opportunities that support established channel priorities. Stay closely connected to emerging social trends, platform updates, editing styles, formats, audio, conversations, and creator behaviors. Surface relevant trends and cultural moments early, before they become oversaturated. Support reactive and real-time content execution when opportunities align with the brand strategy. Adapt approved content and messaging into formats that feel native to each platform. Manage day-to-day communication with creators, influencers, customers, and testimonial participants. Source creators based on established campaign, content, and audience criteria. Host briefing calls and prepare creator briefs, agreements, timelines, deliverables, and supporting materials. Coordinate creator gifting, product submissions, content reviews, revisions, approvals, and follow-ups. Track creator budgets, deliverables, usage rights, payments, posting dates, and final content. Support the execution and organization of Nutrafol’s testimonial and community storytelling. Organize creator briefs, agreements, raw assets, final content, and campaign documentation within designated folders. Manage giveaway communications, winner outreach, information collection, and prize fulfillment. Support Instagram Lives by tracking audience questions, feedback, viewership, and key discussion themes. Develop clear executional briefs for content, campaigns, launches, recurring series, and cross-functional requests. Source existing organic, creator, and user-generated content for paid media briefs. Track approvals, feedback, revisions, deadlines, and outstanding action items. Maintain organized budget documents, creator trackers, brand sheets, content folders, briefs, agreements, and shoot assets.