Manage monthly email and SMS campaigns to support monthly and quarterly goals, from briefing concepts to working with our agency to execute on-time. Partner with Manager to optimize automated email and SMS journeys. Monitor and report channel initiatives to share weekly and monthly analytics insights as well as ideate on opportunities to adjust campaigns to improve performance. Partner with creative and brand teams to create content specific to the channel. Partner with external channel partners to deploy quality campaigns on time. Proactively come to the table with new ideas to prepare for cross-functional meetings. Take a data-driven approach to all recommendations and insights. Manage email and SMS campaigns, coordinating with internal stakeholders and external agency partners to ensure campaigns launch accurately and on schedule. Create campaign briefs, maintain campaign calendars and tracking documentation, and oversee project timelines, approvals, and feedback cycles. Analyze campaign, testing, and channel performance through weekly and monthly reporting, identifying trends, insights, and optimization opportunities. Serve as the primary liaison for agency partners, facilitating campaign handoffs, reviewing deliverables, consolidating feedback, and providing final launch approvals. Own campaign QA processes, validating content, links, targeting, personalization, and tracking across all email and SMS campaigns and automated flows. Partner with Creative, Brand, and Content teams to develop channel-specific campaign assets and support ongoing program enhancements.