Principal Product Manager, Marketing Technology

<div class=&quot;content-intro&quot;><p><strong>Secure Every Identity, from AI to Human<br><br></strong>Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.<br><br>This is an opportunity to do career-defining work. We&#39;re all in on this mission. If you are too, let&#39;s talk.</p></div><h2><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Secure Every Identity, from AI to Human</span></h2> <p><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.</span></p> <p><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>This is an opportunity to do career-defining work. We&#39;re all in on this mission. If you are too, let&#39;s talk.</span></p> <h2><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>The Digital Platform Team</span></h2> <p><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>The Digital Platform team is a global organization distributed across the US and India, responsible for the integration and infrastructure layer that connects Adobe Experience Cloud to the rest of Okta&#39;s marketing technology, and analytics stack. The team owns Adobe Experience Platform (AEP) architecture, data collection infrastructure, AEM platform services, and the integration portfolio — including the MCP server architecture, LLM provider integrations, and AI agent infrastructure that power AI-native marketing experiences across the company.</span></p> <p><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>The team partners closely with Marketing, IT, DevSecOps, and Adobe to extend platform capabilities, govern data, and deliver scalable AI-driven experiences to the GTM organization. The work is strategic and product-driven: anticipating capability gaps, evaluating new tools and integrations, and building the connective tissue that keeps the broader ecosystem unified and well-governed.</span></p> <h2><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>The Principal Product Manager, Marketing Technology AI Opportunity</span></h2> <p><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Okta is building the next generation of AI-native marketing technology, transforming how Demand Generation, Marketing Operations, Sales Operations, and IT teams work across the GTM stack. Within Technology, Data &amp; Intelligence (TDI), we operate as Customer Zero — designing and delivering AI-powered MarTech products that reshape how Okta runs its own go-to-market motion and inform what we bring to market for our customers. As the Principal Product Manager for Marketing Technology AI, you&#39;ll act as the Platform Product Owner for AI and integrations — owning the strategy and roadmap for Adobe Experience Platform and the agentic capabilities layered on top of it.</span></p> <p><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>You&#39;ll own the full lifecycle of AI-native MarTech products, from zero-to-one innovations that prevent shadow IT to scaling them into reusable agent configurations and shared platform services. Your portfolio includes our MCP (Model Context Protocol) server architecture, LLM provider integration, AI agent orchestration, and the AI-driven product development lifecycle that powers GTM execution end-to-end. You&#39;ll balance rapid experimentation with disciplined governance — designing the human-in-the-loop gates and measurement contracts that make autonomous AI writes safe at enterprise scale.</span></p> <h2><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>What you&#39;ll be doing</span></h2> <ul> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Discover and validate AI-native MarTech use cases that close ecosystem gaps before they become shadow IT</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Build and ship AI-native experiences across the GTM stack — agents, copilots, and workflow automation that span DevOps and Content Operation swimlanes</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Define the human-in-the-loop gates, measurement contracts, and governance policies that make autonomous AI writes safe in production</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Scale proven zero-to-one wins into reusable, configuration-driven agent capabilities— so adding a new AI workflow becomes a configuration change, not a new build</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Own the AI product development lifecycle end-to-end — from discovery and campaign intent through prototype, build, launch, monitor, and iterate — and partner with Digital, TDI, and Adobe to drive adoption</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Define quality and safety metrics, evaluate AI performance against measurement contracts, and translate outcomes into clear business impact for the GTM organization</span></li> </ul> <h2><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>What you&#39;ll bring to the role</span></h2> <h3><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Experience</span></h3> <ul> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>10+ years in product management, with 1+ years shipping AI/ML products in production</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Track record taking products from idea → MVP → broad adoption inside a complex enterprise stack</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Deep MarTech experience across Adobe Experience Platform, Marketo, and Salesforce, with working knowledge of adjacent systems (Real-Time CDP, Common Room, Gong, 6sense, Demandbase, Adobe Target)</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Experience building AI-powered products with LLMs, agents, RAG, and Model Context Protocol (MCP) integrations</span></li> </ul> <h3><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Skills</span></h3> <ul> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Strong understanding of AI capabilities — and clear judgment for where they actually solve real MarTech problems vs. where they don&#39;t yet belong</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Experience designing AI evaluation frameworks, quality benchmarks, and safety guardrails for autonomous and semi-autonomous workflows</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Fluency with B2B data governance</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Ability to balance speed and rigor, knowing when to experiment and when to standardize a capability into the platform</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Excellent cross-functional leadership across Marketing, IT, and engineering — and storytelling skills that make platform work visible to executive stakeholders</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>User empathy and the ability to translate complex MarTech workflows (campaign execution, account-based experiences, buying-group lifecycle) into simple operator experiences</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>A bias for closing ecosystem gaps proactively — anticipating shadow IT before it appears, not reacting to it after the fact</span></li> </ul> <h3><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Nice-to-have</span></h3> <ul> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Familiarity with responsible AI principles and enterprise compliance (GDPR,, regional B2B privacy regimes)</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Understanding of AI operational economics — cost, latency, and quality tradeoffs across LLM providers and inference patterns</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Experience with agentic system design and Model Context Protocol (MCP) server architecture</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Working knowledge of Account-Based Experience (ABX) frameworks, buying-group lifecycle management, and account-level intent signal aggregation</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Background in B2B SaaS, enterprise security, or identity</span></li> </ul> <h3><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Why Join Us</span></h3> <ul> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Customer Zero Impact: Build AI-native MarTech inside Okta first — every product you ship reshapes how Okta runs its own go-to-market motion and informs what we bring to market for customers.</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>Ecosystem Leverage: Every enterprise integration you ship is a reason a team doesn&#39;t spin up a bespoke single use tool. Your impact is measurable, durable, and strategic — not headcount-bound.</span></li> <li style=&quot;font-family: arial, helvetica, sans-serif;&quot;><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>AI + MarTech Leadership: Work at the intersection of identity, AI, and go-to-market — three of the most consequential domains in enterprise software today.</span></li> </ul> <h3><span style=&quot;font-family: arial, helvetica, sans-serif;&quot;>What you can look forward to as an Okta employee!</span></h3> <ul> <li style=&quot;font-family: arial, helvetica, sans-serif;