Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.) Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information Lead complex loyalty and CRM engagements end-to-end Facilitate client strategic workshops, guiding stakeholders to a shared vision, objectives and action plan Serve as the trusted advisor and primary strategic partner to client teams Develop and manage engagement roadmaps aligned to client goals Design and refine loyalty strategies from initial concept through deployment and ongoing optimization Leverage deep expertise in retention marketing, customer segmentation, lifecycle marketing, and customer engagement strategy Define and own CRM and Loyalty KPIs, building measurement frameworks Apply an insight-driven approach, partnering closely with analytics teams Build business cases and clear articulation of value to client stakeholders Continuously optimize end-to-end customer experiences based on consumer insights and program performance data Leverage deep knowledge of CRM platforms, marketing automation tools, and Martech ecosystems Understand client-level data schemas and apply user-level segmentation and targeting Stay ahead of emerging technologies, platform updates, and industry trends Champion account innovation to bring new thinking and creative solutions Collaborate cross-functionally with Analytics & Insights, Creative, Solutions Engineering, and Customer Success teams Contribute to the evolution of Bounteous’ Loyalty & CRM practice