Build and execute a multi-touch, multi-channel prospecting strategy (phone, email, LinkedIn, video, direct mail) targeting Director through C-suite buyers at named enterprise accounts.
Research target accounts and individual stakeholders to develop insight-led outreach, understanding their business priorities, recent initiatives, and internal communications challenges before making first contact.
Partner closely with your Account Executive to align on account strategy, prioritize opportunities, and convert booked meetings into qualified pipeline.
Collaborate with Marketing to leverage campaigns, events, and content as outreach triggers and conversation starters.
Achieve and exceed monthly and quarterly KPIs including meetings booked, pipeline generated, and connect rates.
Maintain accurate activity logging and pipeline data in Salesforce and Groove, and use data to continuously refine your approach.
Participate actively in team enablement sessions, bringing feedback from the field to sharpen the team's collective messaging and sequencing.