Develop and manage a robust library of customer content, including case studies, video testimonials, blogs, podcasts, webinars, speaking engagements, and sales enablement assets Support incentivized customer advocacy programs that drive participation through gifting, recognition, and catered experiences Repurpose core content across formats and channels to extend the reach and impact of customer stories Prepare copy for customer newsletters and partner with social media on ongoing posting and content support Support and maintain a centralized, searchable content repository for Sales, Marketing, and Customer Success Manage workflows in Asana to keep advocacy projects, requests, and deliverables on track Upload, publish, and track advocacy content in a sales enablement platform to support enablement and content adoption Respond to customer reviews across key platforms and analyze trends to share actionable insights with Product and other internal teams Conduct regular check-ins with cross-functional stakeholders to identify potential advocates and uncover advocacy opportunities Match Sales and Customer Success teams with the right advocates for customer reference requests Ability to use AI to scale processes, content, and increase efficiency Track and report on program performance, including advocate engagement, gifting ROI, content utilization, and impact on pipeline and sales velocity