Set the strategic direction for email, SMS, Direct Mail, and emerging owned-channel programs. Establish operational objectives and execution plans for the lifecycle acquisition function. Lead a high-performing lifecycle marketer, manage external agency partners, and interface with senior and executive stakeholders. Own the full stack of products including Klaviyo configuration and segmentation architecture. Utilize first-party data to drive measurable acquisition outcomes. Develop lead-generation strategy and measurement. Stay current with lifecycle marketing trends, regulatory changes, and platform best practices.