Execute end-to-end planning and delivery of a portfolio of third-party events, including industry conferences, trade shows, and sponsorships.
Own all logistics and operational details for assigned third-party events, including booth management, shipping, vendor coordination, on-site staffing, and post-show reconciliation.
Partner with various teams including Product Marketing, Growth Marketing, Content, Design, and Sales to integrate event programs with broader campaign plans.
Manage sponsorship fulfillment for assigned events.
Drive lead capture, meeting programs, and attendee engagement strategies to support pipeline generation.
Coordinate pre-event outreach, on-site engagement, and post-event follow-up with Sales and SDR teams.
Manage event budgets for assigned programs.
Build and maintain project plans, timelines, and checklists.
Research and evaluate new third-party event opportunities.
Partner with Marketing Operations for lead routing and post-event reporting.
Maintain relationships with event organizers, vendors, and agency partners.
Contribute to the development of scalable event processes, templates, and playbooks.
Support the Senior Manager and events team on cross-portfolio initiatives.