Own end-to-end media strategy and planning for B2B and ABM engagements, translating client business objectives into media approaches, channel roles, and investment strategies. Lead the development of account-based media strategies, including target account and buying-group prioritization, audience segmentation, and tailored channel activation approaches. Design omnichannel, journey-driven media plans that support long sales cycles and multiple decision-makers across awareness, consideration, and conversion. Define how paid media works in concert with non-paid levers such as SEO, CRO, CRM, and sales enablement to support account progression. Establish ABM-appropriate measurement frameworks, incorporating account engagement, quality signals, and funnel movement in addition to traditional media KPIs. Analyze performance using tools such as Looker Studio, Tableau, Adobe Analytics, and platform reporting to generate insights and optimization recommendations. Synthesize data and performance into clear strategic narratives, helping stakeholders understand what’s working, what’s not, and where to invest next. Serve as a trusted strategic advisor to client stakeholders, leading conversations around media investment, tradeoffs, and optimization opportunities. Proactively bring POVs, insights, and recommendations informed by market dynamics, audience behavior, and category best practices. Partner closely with activation teams to ensure strategy is accurately translated into execution and maintained through ongoing optimization. Conduct market, audience, and competitive research to inform targeting, channel selection, and messaging alignment. Support new business development through strategic input on proposals and pitches, particularly for B2B, ABM, and high-consideration use cases. Contribute to the evolution of the agency’s B2B and ABM media point of view, best practices, and strategic frameworks.