Translate media plans and client objectives into tactical, performance-oriented campaigns across Paid Search, Paid Social, and/or Programmatic channels. Execute end-to-end campaign management: trafficking, QA, launch, pacing, optimization, and reporting. Define and refine target audiences; leverage segmentation, data partnerships, and audience-first planning to drive performance. Collaborate with creative teams to advise on campaign briefs, best practices, formats, and platform specifications. Monitor pacing, budgets, and campaign quality assurance across all channels. Develop and present clear, professional reports and insights for internal stakeholders and clients, highlighting results and optimizations. Stay current on platform updates, ad tech innovations, and industry best practices; proactively identify testing opportunities (A/B tests, betas, variants). Partner with cross-functional teams (Media Strategy, Analytics, Customer Marketing) to align media activations with broader client goals. Carefully track and record billable time and ensure deliverables meet Bounteous quality standards. Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols. Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets. Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.). Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information.