Lead strategy for paid social and test and learn roadmap Manage paid media campaigns on Meta and Tiktok, pulling the levers on media spend, targeting, creative, and bid strategy Manage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well on a CPA and ROAS basis Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities Scale our new TikTok program and identify key optimization and creative opportunities Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business, managing the program as a direct response program Develop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaigns Manage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and products Work with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economics