Build and maintain core messaging, thought leadership, and sales enablement assets for Foodsmart. Create materials such as pitch decks, one-pagers, case studies for sales teams. Translate clinical evidence and customer outcomes into compelling messaging. Grow and maintain a library of high-value content. Identify new ways to improve storytelling and demand generation. Own strategic events program including events calendar, trade shows, and sponsorships. Partner with Sales to develop account-based marketing campaigns. Lead cross-functional event planning and execution. Develop and execute integrated event marketing and sales enablement plans. Measure and optimize event performance. Own Foodsmart's B2B LinkedIn strategy. Support sales team's social selling efforts. Stand up account-focused paid campaigns.