Create, maintain, and execute comprehensive social media content calendars across all platforms Coordinate content scheduling and publishing using Sprout Social Ensure consistent posting cadence and optimal timing for our audiences Plan content themes around developer events, product releases, and industry trends Manage content approval workflows and deadlines Develop technical content that resonates with software developers, engineers, and technical decision-makers Create tutorials, code snippets, technical tips, and developer-focused educational content Work with the Developer Advocacy team to translate complex technical concepts into engaging social media formats Collaborate with engineering teams to highlight technical innovations and features Manage daily social media activities across LinkedIn, Twitter/X, Instagram and YouTube Monitor developer communities and engage in relevant conversations Optimize posting times and content formats based on developer audience behavior Track and analyze content performance focusing on developer engagement metrics Prepare weekly and monthly performance reports Identify high-performing content types and optimize future posts Measure employee advocacy program effectiveness Develop and execute team member advocacy programs to amplify GitLab's brand through employee voices Create ready-to-share content for team members across all levels Manage social media presence for GitLab's executive suite, including content creation and coordination Draft platform-specific posts for C-suite executives across major announcements, product launches, and thought leadership opportunities Coordinate executive amplification strategies for key company initiatives Train and support team members on social media best practices and brand guidelines