Execute multi-channel ABM campaigns aligned to priority accounts, buying groups, and growth objectives Partner closely with sales and field marketing to align on account selection, campaign timing, and activation plans Design and run 1:1, 1:Few, and 1:Many ABM programs using personalized digital, content, and paid tactics Translate sales insights, intent signals, and performance data into targeted messaging and campaign adjustments Coordinate campaign planning, creative development, and execution with internal teams and agency partners Manage and optimize paid campaigns across social, search, display, and intent-based platforms Ensure digital ABM efforts are well coordinated with offline field and event initiatives Maintain accurate account lists and segmentation using firmographic, technographic, and intent data Monitor account-level engagement, conversion, and pipeline influence through dashboards and reporting Continuously test, learn, and optimize programs with the latest AI tools and update workflows to improve performance and ROI Support and mentor one team member while remaining deeply involved in execution