Own, build, and continuously refine the Revenue and Marketing forecast model for Nutrafol's .COM and Amazon channels. Facilitate and continuously improve the annual and ongoing financial planning process for .COM and Amazon. Lead key strategic finance initiatives, including scenario planning and investment prioritization. Act as a trusted thought partner to the CMO and SVP, Head of Finance. Build, manage, and develop a team, fostering a high-performance culture. Drive the adoption of best-in-class financial planning tools and AI-enabled workflows. Partner with Accounting, Data, and Business teams to ensure integrity and consistency of financial data.