Lead discovery efforts to gather necessary information from clients and internal team members to appropriately understand business needs and solution requirements for lead management and B2B digital marketing efforts Develop deep knowledge of each client's business and available data to ensure platform solutioning is on par with client's marketing and sales objectives Translate business needs into detailed technical requirements for platform configuration, data schemas and system integrations to deliver against business needs Lead platform configuration and development of digital marketing campaigns across all channels supported in B2B Marketing Automation platforms (email, SMS, push notification, social, web, events, etc) Oversee development, testing and deployment of platform work completed by developers Provide support to development teams working on platform integrations Create Architecture and Technical specifications documents Serve as day-to-day technical platform SME to internal and client teams Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls Provide support to senior team members throughout project estimation and Marketing Automation discovery / roadmapping engagements, as needed Provide support to internal Campaign Operations team for ongoing platform and schema optimizations, as needed Direct technical implementation of features, as needed, as a minor percentage of overall responsibility