Lead and develop a team of Developer Advocates, providing coaching, guidance, and fostering their growth Coordinate team efforts across content, engagement, and cross-functional work to maximize impact Create technical content that drives adoption — from hands-on tutorials and demo applications to conference talks that showcase GitLab's DevSecOps capabilities Engage directly with developers, from individual contributors to enterprise teams, to understand their workflows and challenges Synthesize community feedback into actionable insights for Product and Engineering teams, ensuring GitLab evolves with developer needs Build and maintain demo environments that showcase GitLab's platform capabilities, particularly in areas like CI/CD, security scanning, and AI-powered development Collaborate with customers, providing technical guidance and gathering real-world use cases Measure and report on advocacy impact, using data to refine strategies and demonstrate value to stakeholders