Help define the next operating model for GitLab's Global Campaigns function, including strategy setting, program scoping, and performance measurement. Build frameworks, playbooks, and measurement models for global campaign execution at scale. Own the strategic direction for GitLab's global upsell and expansion campaign portfolio. Partner with Product Growth, Product Marketing, Sales, and Revenue leadership to influence expansion strategy. Collaborate with Regional Campaigns and international GTM leaders to design globally adaptable campaigns. Lead high-visibility integrated campaigns that cover multiple product tiers and geographies. Manage analytics, experimentation, and budget strategy for expansion campaigns. Set technical and strategic quality standards, mentoring Senior and Lead campaign managers. Represent Global Campaigns in executive forums, aligning leaders on expansion priorities across regions.