Senior Business Intelligence Analyst (Tableau)

Design, build, and maintain Tableau dashboards used to monitor marketing and business performance. Define KPIs, validate data sources, and ensure reporting accuracy across analytics and marketing platforms. Write SQL to query, validate, and transform large datasets used in reporting and analysis. Partner with engineering teams to ensure clean, reliable data pipelines across cloud data environments. Analyze cross-channel performance and connect marketing activity to measurable business outcomes. Identify trends, anomalies, and optimization opportunities within campaign and customer data. Translate complex datasets into clear business narratives that influence executive decision-making. Lead reporting discussions with confidence, facilitating conversations, challenging assumptions, and guiding stakeholders toward action. Deliver recurring reporting and insights to client marketing and analytics teams. Present findings and recommendations in clear, executive-ready formats. Collaborate with internal analytics, data engineering, and strategy teams to support ongoing reporting needs.