About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. Key Responsibilities This role is not about “HR administration.” It’s about building high-performing teams and driving transformation in a global, tech-driven environment. You’ll be the go-to expert for your business area, guiding leaders on how to attract, grow, and retain world-class talent while ensuring our people experience scales with our business ambition. Own the full employee lifecycle : hiring diagnosis, scorecards, onboarding, development, and retention. Act as trusted advisor to leaders , ensuring people decisions align with business and performance goals. Partner with TA and Total Rewards on hiring priorities, budgets, and org capacity each quarter. Ensure hiring excellence : every role backed by a scorecard, level, and job description; lead strong onboarding. Own performance management : reviews, calibrations, succession planning, plus IDPs for top talent and PIPs for low performers. Lead org structure reviews , closing efficiency gaps and redesigning teams for scale. Drive transformational initiatives tied to growth, operational excellence, or culture. Analyze ENPS/engagement data and co-own L&D programs to close skill gaps and boost retention. Coach leaders and employees , and ensure policy compliance while strengthening leadership routines with PMO/Process/Audit teams.