Provide senior support across the full portfolio including MMM, MTA, incrementality testing, and growth journey analytics. Lead technical implementation of MTA 2.0, partnering with the strategy and roadmap team. Pressure-test assumptions, validate outputs, and guide reconciliation across measurement approaches. Apply ML, statistical modeling, and AI to improve measurement quality, speed, and scalability. Develop team members on measurement craft, modeling depth, and data science methods. Translate technical measurement outputs into clear language for marketing, finance, and executive audiences.