Define and execute SEO and organic discovery strategies across web, AI search, and emerging platforms for key areas of the Coursera platform Prioritize and execute SEO roadmap, driving content, technical, and programmatic SEO initiatives with measurable impact Partner with the SEO Content team, organic social, and paid media to optimize and scale discovery, aligned to user intent and business goals Act as an SEO subject matter expert, partnering with cross-functional teams to drive adoption of best practices across marketing, product, and content work-streams Lead technical SEO initiatives (indexing, site performance, structured data, crawl optimization) and measure impact, partner with Product and Engineering teams to incorporate SEO into platform development, site architecture, and user experience Establish reporting to track visibility, traffic, engagement, and conversion, and communicate insights to stakeholders