Own the analytical strategy for the end-to-end marketing funnel, including call center function and member lifecycle. Own the product analytics domain, partnering with the product team. Serve as the executive-facing owner of the marketing and product performance narrative. Design and lead Foodsmart’s experimentation program across both marketing and product. Own and evolve Foodsmart's attribution framework, including media mix modeling. Partner with Growth Marketing leadership as the embedded analytical lead. Own the dbt data models for the marketing and product domains. Engineer context into the semantic layer and BI environment. Translate findings into actionable recommendations for leadership audiences. Raise the bar for the analytics team on experimentation design, dbt modeling, and context engineering.