Own member engagement strategy across telemarketing, live agent outreach, IVR, SMS, email, direct mail, and related touchpoints. Design end-to-end engagement journeys to improve member activation and action across various use cases. Build segmentation, messaging, and channel strategies tailored to health plan populations. Partner with Analytics, ML/AI, and operations teams to improve program effectiveness, especially focusing on telemarketing and live agent outreach. Help shape the use of predictive models and ML-driven recommendations to enhance outreach strategies. Lead A/B testing and optimization across various engagement elements to improve telemarketing and phone-based outreach performance. Partner with teams to ensure engagement strategy is effectively executed. Collaborate with client-facing and commercial teams to incorporate engagement strategy into health plan conversations.