Define and evolve Bloomerang’s paid media strategy aligned to revenue targets and GTM goals. Develop annual and quarterly acquisition plans tied to pipeline and CAC goals. Lead testing roadmap across channels (creative, audience, bidding, messaging) — including AI-driven experimentation frameworks. Leverage AI tools to identify emerging channel opportunities, model scenarios, and accelerate strategic decision-making. Own the contribution percent of paid to the all-in revenue targets. Own paid contribution to MQAs, SALs, pipeline, and revenue. Forecast spend, performance, and ROI — using AI-assisted modeling where applicable. Identify scaling opportunities and efficiency gains, including through AI-powered bidding strategies and automation. Optimize full-funnel tracking in partnership with RevOps. Own agency relationship, scope, performance benchmarks, and accountability. Establish performance KPIs and reporting cadence. Evaluate and onboard new paid platforms or vendors as needed, including AI-native tools for targeting, creative, and optimization. Partner with Sales, Customer, and Revenue teams to align on pipeline quality and revenue outcomes. Partner with external agency and internal Brand team on brand awareness paid media campaigns. Collaborate with Content and Brand teams on messaging strategy. Partner with Brand Services team to level up paid media creative — including AI-generated and AI-assisted creative testing — to improve ad performance. Provide executive-ready reporting on performance trends and insights. Analyze performance weekly/monthly/annually across channels. Continuously refine channel mix based on ROI and pipeline contribution. Build dashboards and attribution insights to inform executive decisions, incorporating AI-powered analytics tools to surface patterns and opportunities faster. Use AI to automate routine reporting tasks and redirect focus toward strategic analysis. Own and optimize a significant paid media budget. Allocate spend dynamically based on performance signals, leveraging AI-assisted forecasting and scenario planning. Drive efficient customer acquisition.