Lead the integration and harmonization of Coursera’s brand ecosystem across products, audiences, and experiences Define and refine the brand portfolio and positioning across products, audiences, and markets Develop compelling positioning, narrative, and identity frameworks that reflect the company’s expanded scope Create and execute a clear roadmap for brand evolution, including naming, visual identity, messaging, and rollout Establish governance and systems to ensure consistency across all touchpoints Lead end-to-end creative development across campaigns, product marketing, social, and lifecycle Ensure creative excellence and consistency across all brand expressions Build and scale integrated creative production capabilities across teams and partners Drive insight-driven creative that supports both brand building and business performance Lead the strategy and creative direction for Coursera’s global events portfolio Elevate flagship events as key customer and prospect touchpoint Use events to reinforce brand, deepen engagement, and drive loyalty Ensure consistency across physical and digital brand experiences globally Define a cohesive content strategy that reflects a unified voice and narrative Build a scalable content engine that supports brand growth, education, and adoption Lead thought leadership and storytelling that positions Coursera as a global leader in learning Align content across audiences (consumer, enterprise, partners) and regions