Senior Performance Marketing Manager

Lead cross-functional partnership between Marketing and Operations to develop audience strategy, segmentation, and scalable performance marketing programs. Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta and Connected TV. Lead the development and execution of new channel and campaign experiments, identifying scalable opportunities to drive pipeline growth. Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results and KPI goals. Create reports and monitor key performance metrics, including spend, revenue, return on ad spend (ROAS), and budgets. Understand immediately what is working, what isn’t, and what might be broken, proposing new strategies and tactics to improve the ROAS. Leverage customer segmentation and target market inputs to optimize media performance. Work closely with creative, product marketing, and sales teams to develop high performing ads. Manage portions of a budget in the range of $5M-8M per year. Manage multiple agencies that support the execution of your strategies, while also having your own ability to execute in the different platforms as needed. Serve as the strategic expert for our paid digital programs.